I know having someone drive on your precious lawn with there pickup can be a eyesore and can also damage your lawn and stop your grass from growing. When you see this your first instinct is to knock the guy out who did it . Anyhow theres a quick fix for it.
The fix is simple get some topsoil and peat moss.Then first aerate inside the tire tracks first to make sure
it does not stay compacted from the tire tracks.
Then mix topsoil and peat moss put the soil under the grass and then level the area so its level to the other grass thats it.
Wait to see if the grass starts to grow about a week if not get some grass seed ,just make sure you match the grass seed with the grass.
Thats it so thats your quick fix!